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There are numerous simple enhancements you can make to your web site which can greatly improve the odds that search engines will put your site near the top of your category, therefore increasing the odds that your customers will find you.

Tags in your HTML programming. Many search engines and directories identify tags contained on various web pages and use the information contained in them to identify the web page, its contents and purpose. Essentially these tags tell the search engine two things about your site - Description and Keywords.

The overall description of you web site :Make sure that you include keywords that are relevant in your description. This information is important when it comes to deciding where to categorize your pages. Since placement in a search engine's database is critical to traffic, or viewers to a site, the use of tags is a priority. There is no doubt that utilizing such programming tricks can assist in better placement with the various search engines, such as Alta Vista, WebCrawler and Infoseek.

Brainstorm keywords! Keywords can be two or sometimes three words, for example ice skating, or ice skating rinks. Make a list of no less than 50. From that list, create a top 20 list and then a secondary list of 10. Make these lists from your customer's point of view, taking into consideration what they might start off with to find a company in your industry. Keep in mind that using the plural of the words can be helpful. For example, if someone did a search on "skating rink" your business would be displayed, but if you did not use the plural also and a viewer did a search for "ice skating rinks" your pages would not come up - but your competition's might!

Many search engines and directories look at the HTML code when evaluating your web site, so be sure to include keywords in the text. Before registering with the top 10 keywords that you have selected, test them by actually doing searches and seeing what is displayed. Are the results where you want your site to be displayed? If so, stick with your keywords. If not, see what the results are for other keywords from your brainstorming lists.

Don't repeat numerous lines of keywords in your HTML programming. For example, "ICE SKATING,ICE SKATING, ICE SKATING, ICE SKATING, ICE SKATING, ICE SKATING, ICE SKATING, ICE SKATING, ICE SKATING, ICE SKATING" Although this practice was designed to increase search engine placement, it is considered a non-netiquette practice, and many search engines and directories now penalize such behavior. Don't register your web site until it is completely finished. Research shows that web surfers generally do not return to sites they stumbled upon that are "under construction" on the first visit, and many search engines and directories will not register non-active sites.

Be patient with the various search engines and directories. It can take anywhere from a few hours up to six weeks to be included in the best search engines and directories on the web! Reason being, they are simply SWAMPED! For example, Yahoo! Currently receives somewhere in the ballpark of 25,000 URL registration requests per week, and our sources claim they only have the ability to process about 10,000 per week. That creates a huge backlog. Many of these companies are diligently trying to combat this problem with newer and faster technology, but until their systems can handle the influx of registrations, patience is a virtue. The source of the URL request, whether it is input directly form the search engine's site or via registration service, seems to have no bearing on the time required to process the requests. Also, when dealing with such numbers of incoming requests a few might slip through the cracks.

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